The consumption of alcohol is a common occurrence among college students, especially freshman - free from the nest for their first time. While many students are able to moderate their alcohol intake, there are those whose drinking gets out of hand, and can result in academic, social, and addiction problems. Naturally, limiting alcohol consumption is a top priority for faculty members on every campus across the country. New research suggests that sending students personal feedback about their drinking habits via text message and websites can reduce alcohol consumption, The Wall Street Journal reports. In-person interventions appear to reduce drinking by as much as 13 percent. Robert Leeman, an assistant professor of psychiatry at Yale School of Medicine, says that electronic interventions “dramatically increases access to techniques that have been proven to work.” The National Institute on Alcohol Abuse and Alcoholism found that 4 out of 5 college students drink alcohol, and around half of them engage in “binge drinking” - the practice of drinking as much as you can as fast as you can. Opening up a dialogue with students about drinking practices can save lives, which is important when you consider that 1,825 students lose their life each year from alcohol-related injuries. “Most students overestimate the amount and frequency that other students are actually drinking, and research has shown that if you can correct this misperception, students’ drinking tends to decrease to be more in line with the true norm,” said study co-author Jessica Cronce of the University of Washington. In 2011, researchers from the University of Washington in Seattle published a study which indicated that electronic intervention programs were more likely than general alcohol awareness programs to reduce college drinking, according to the article. ___________________________________________________________________________ Excessive alcohol consumption is not only dangerous, it results in an alcohol use disorder. If you or a loved one is struggling with alcohol, please do not hesitate to reach out for help.